SPOTLIGHT: Oregon State University’s Traveling Mascot Campaign
Oregon State University encouraged students and alumni to post pictures of a cut out of their famous “Benny the Beaver” mascot in various locations and tag them on Flickr with the hashtag #BennyOnTheMove. It’s a great way to spread pride, a little bit of joy, and increase brad recognition. Of course, although OSU used Flickr, you could also replicate campaigns on Instagram and other social networks. It might also be a great idea to send your study abroad students off with a mascot to showcase your school’s international efforts.
Benny going skiing:
Benny heads out internationally to the UK Houses of Parliament and Big Ben:
Benny also visits the famous “Rocky steps” in Philadelphia:
This is a post from my ongoing effort to highlight interesting examples of social media efforts by colleges and universities every Monday. Have an example to share? Tweet me.