Switching Your Digital Student Marketing to Digital Student Engagement

David Armano put together this great graphic that sums up one of the main messages I give to college departments trying to ramp up their social media presences.  Social media don’t have to be just a replacement for the flier.  It can be such more.  (And should be.)  Rather than thinking of social media as another broadcast network, it’s better to conceive of it as an engagement platform.  At left, we have our traditional methods of student advertising… where the engagement typically occurs at an offline event and the marketing serves to get them… Read More

SPOTLIGHT: Ello, The New Social Network On The Block

The new social network “Ello” has been getting a lot of press lately, so I thought this Wednesday’s spotlight might be a good time to share some of my experiences with it.  Is it going to be an EdTech tool any time in the near future?  Absolutely not.  Is the rise of interest in it fascinating?  100% yes.  If you log on to Ello, you’re treated to a relatively spartan experience.  As the creators state, the network is still in beta and new features are added every day.  The site is currently… Read More