Is YikYak Just A “Bag O’ Glass?” Should It Be Accountable?

Given that I speak on social media and college students, it’s inevitable that the topic of YikYak on campus comes up.  YikYak is an anonymous geosocial app that allows individuals to post and view posts within defined geographic areas.  This geo-functionality is one of the reasons it has become so popular on college campuses and at schools.  Given that residential campuses often have defined populations in defined geographic areas, it is incredibly easy to post to others in the community and see what others are saying around you.