#ACPA15 Presentation: Analysis and Suggestions for Institutional Social Media

Ed Cabellon and I are excited to be offering up a new collaborative session at the 2015 ACPA Convention.  We’re both bringing our own unique spins on the topic of how institutions of higher education can ramp up and enhance their social media presences to engage students.  Come for a very practical approach to the topic that will leave you with the basics of what you need to think about to get started.  We’ll cover getting the right pieces and players in order, developing an overall strategy, and how to plan for content.  Follow… Read More

3 Things Every New Digital #SAgrad Should Do 2014

So you’ve recently started your journey towards a Master’s degree in Higher Education and Student Affairs.  CONGRATULATIONS!  As an instructor in one of these programs, one of the topics I like to review with my students is how they can begin to network and gain valuable professional development… digitally… and often for free.  Going digital really isn’t an option anymore, and with that in mind I wanted to give your three tips that can start you on your way: 1.  Follow ACPA/NAPSA on all social media channels As the two main professional… Read More

The Time JetBlue Gave Me A Special Valentine’s Day Gift

This is a story of one man’s love affair with an airline and how, on one special Valentine’s Day, they exchanged two special gifts. I fly JetBlue a lot and often tweet them here or there to ask a question, express an opinion, or just share them in a mention to my followers.  Anyone who’s followed JetBlue knows that they are highly regarded for their social media engagement and they’ve never disappointed me.  Much like the movie, Her, some of my friends have begun to question if our relationship is “unhealthy.”  Others… Read More

Professional NeTWERKing: Presenting at the Wisconsin College Personal Association Conference

I’m excited to have the privilege of speaking to and presenting a number of sessions at the Wisconsin College Personnel Association (WCPA) Fall Conference this week.  For those of you that follow my blog and research, many of the topics I’m covering should be familiar to you.  As I evolve, however, so do my presentations.  So… just as Heraclitus might say… you never quite see the same one twice. I am particularly excited to speak with the SA101 attendees who are undergraduate students interested in pursuing a career in student affairs.  For their… Read More

The Social Media Mindset (Hint: ‘Yer Doin’ It Wrong)

Last week I had the privilege of being invited to speak to the amazing staff at Johnson & Wales University in Denver and also do a five-hour consultation on their social media efforts.  I have done a number of social media consults for departments, and other campus entities, and one of the questions that always arises is: “Can you show me a good example of a university doing social media?” I can understand why people ask this question.  Higher education and student affairs professionals are known for their free and open sharing… Read More