YikYak: Promoting cultures of bullying and sexual violence on college campuses

YikYak is a new social app released earlier this year that is quickly becoming popular amongst high school and college students across the United States.  Its goal is to serve as “a local bulletin board for your area.”  It uses geolocation on one’s smartphone to allow one to post short statements that are broadcast and searchable by other users in the immediate area.  Users can also “vote up,” “vote down,” or reply to posts.  All of these posts are anonymous.