An important untapped resource for college student educators on social media is the act of "social listening." The term social listening is borrowed from the world of marketing where companies will search for their names and products via social media to find out what consumers are saying. Social listening on college campuses is very similar. It... Continue Reading →
YikYak: Promoting cultures of bullying and sexual violence on college campuses
YikYak is a new social app released earlier this year that is quickly becoming popular amongst high school and college students across the United States. Its goal is to serve as "a local bulletin board for your area." It uses geolocation on one's smartphone to allow one to post short statements that are broadcast and searchable... Continue Reading →