I’d Like to Buy My Staff a Coke: Getting Them to Sing in Perfect Harmony

Social media and Web 2.0 technologies have changed the way we collaborate and come together for collective action.  Additionally, they are enabling us to achieve feats of unprecedented size and scale.  They are helping us search for cures to cancer, they have allowed us to create a comprehensive world encyclopedia, and they have even toppled entire governments.  Key to understanding and harnessing collaboration and collective action, however, is that these efforts should be goal-driven, not tool-driven, and that they all need not look the same.  Understanding these two points can allow us… Read More