Is YikYak Just A “Bag O’ Glass?” Should It Be Accountable?

Given that I speak on social media and college students, it’s inevitable that the topic of YikYak on campus comes up.  YikYak is an anonymous geosocial app that allows individuals to post and view posts within defined geographic areas.  This geo-functionality is one of the reasons it has become so popular on college campuses and at schools.  Given that residential campuses often have defined populations in defined geographic areas, it is incredibly easy to post to others in the community and see what others are saying around you.

Using Social Media To Promote Your College/Student Events

Using social media is a great way to increase the attendance and engagement of students at your events.  When I consult with colleges and universities, event promotion is one of the top ways in which social media is used.  Unfortunately, however, many institutions are still using social media as just a replacement for the flier.  Social media can do so much more.  At its best, it becomes an integrated feature of events and allows for a broader impact beyond those who are physically in attendance. The following infographic provides an excellent overview about how you can go… Read More

Presenting at University of Delaware Today…

I have the privilege of sharing my time and space today with the staff and students at the University of Delaware.  There are two workshops I’ll be giving which are both revamped presentations with a lot of new content arising out of my research.  Hopefully you will find the information helpful as well. In particular, one topic that has gained significant salience for me in the past couple months is the extent to which social media can impact and distort reality–ultimately impacting our behavior and self esteem.  The “pursuit of the like” is… Read More

Examples of #SAgrad Online Professional Portfolios

In the practicum course I taught in the Merrimack College Higher Education program this semester, I had the students experiment with the creation of online portfolios.  Online portfolios can be an excellent opportunity to promote reflective practice as well as give students a leg up in the job search.  They can follow you throughout your career and be an excellent public space to archive your thoughts and achievements.  The assignment I gave to the students, as outlined in the syllabus, read: Students will create a reflective online portfolio of their fellowship and… Read More

PRESENTATION VIDEO: University Driven Social Media for Engagement

I had the opportunity to present with #SAgrad superstar, Craig Bidiman, on how colleges and universities can leverage social media as a means of engaging their students.  The following video comes from the 2015 NASPA conference and gives a broad overview of the philosophy, approaches, and mindset departments must take to go beyond seeing social media as merely a broadcasting tool and instead as a vehicle for connecting with students.  Enjoy: