Stop. Think. Are you engaged at work? Why do you work in HigherEd?

Yesterday, I came across this interesting infographic mashup that maps worker engagement onto the classic pyramid of Maslow’s Hierarchy of Needs.  (Thanks for sharing Dustin Ramsdell!)  Given that I am job searching myself, while also attempting to build a culture of engagement at my current institution, this infographic really spoke to me.  Much like Tuckman’s theory of group development (forming, storming, norming, performing), reaching the “highest stage” of “performing,” or in this case, “self-actualization” is actually quite rare.  It’s also incredibly rewarding when it is achieved.

PRESENTATION VIDEO: University Driven Social Media for Engagement

I had the opportunity to present with #SAgrad superstar, Craig Bidiman, on how colleges and universities can leverage social media as a means of engaging their students.  The following video comes from the 2015 NASPA conference and gives a broad overview of the philosophy, approaches, and mindset departments must take to go beyond seeing social media as merely a broadcasting tool and instead as a vehicle for connecting with students.  Enjoy:

#NASPA15 Presentation: University Driven Social Media for Engagement Not Just broadcasting

Craig Bidiman and I are combing forces for a program session at the 2015 NASPA International Convention.  This session is intended for all levels of professionals who want to learn about how to utilize social media tools strategically to engage students.  Come join us and/or follow the twitter back channel #SAsocial! Tuesday, March 24, 2015 10:00am – 10:50am Convention Center R02 Abstract Departments and student affairs professionals are increasingly being called upon to create social media presences and to engage with college students online.  These efforts can reach towards important outcomes including student engagement and… Read More

Presenting at NYIT Today… #NYITdidthat

I am pleased to be speaking with the staff at NYIT today on how they can take their social media engagement to the next level. NYIT is increasingly making a name for itself and social media is one of the strategies by which they’re doing it.  One of the questions I am posing today is, “What is your social media G.I.F.T.?”  Adapted from Liz Gross’ ebook, G.I.F.T. stands for Goal, Identity, Formality, and Tone.  When establishing a departmental or organization social media account, think about what your goal is, what identity you want the account to… Read More

Excited to be a part of the #ACPAdigital “Informed and Responsible Engagement Team”

Back in July, I was honored to be asked to serve on ACPA-College Student Educators International‘s Presidential Task Force on Digital Technology.  After meeting in person with many members of the team, I can say with confidence we’re on to something new, exciting and different.  In my role with this group, I co-chair the Informed and Responsible Engagement Team.  We recently posted about our work on the ACPA Digital Task Force website.  Check it out below: Introducing: The Informed and Responsible Engagement Team by Paul Gordon Brown and Laura Pasquini | As the student-facing team of ACPA’s Presidential… Read More