SPOTLIGHT: University of Houston’s Social Media Strategy

The University of Houston is a leading institution in engaging with their students on social media.  The following text and images come directly from the page they label “Why Follow UH?” which gives a number of great examples of how they’re engaging their students.  Check out their social media pages to learn more about what they’re doing. WHY FOLLOW UH? The University of Houston utilizes social media for many different kinds of messages, including emergency communication, news, events, community spotlights, community feedback, and much more. Here are some examples of how the University… Read More

SPOTLIGHT: U. Houston’s & Northwestern’s Athletics Scholarship Viral Videos

When you have exciting news to share with your students, do you stop to think “maybe we should tape this?”  A number of college athletics teams are capturing moments such as when they are able to offer their students scholarships.  Below are two examples of capturing these moments and sharing them with the internet.  What makes these special is their raw in-the-moment quality. Here Head Coach Tony Levine of the University of Houston surprises a Kyle Bullard and his mother wight he announcement of a full scholarship… all caught on hidden camera. Similar… Read More