The Income Disparity In College Student Social Media Use No One Is Talking About

When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption.  My reason for sharing these statistics is to set the stage for our subsequent discussions.  Age is by far the biggest determinant of overall social media use.  If you are younger, you are far more likely to be on social media.  Outside of age, looking at other demographic factors (race, ethnicity, geography, etc.), social media adoption is relatively uniform.  What is not uniform, however,… Read More

The Secret Digital Lives Of Today’s Rising Freshmen

This American Life recently posted a podcast called “Status Update” that delved into the online behavior of three teenage girls who were entering high school.  The girls spoke at length about Instagram and the complex rules that govern how they use it, how they maintain their social connections, and the “rules” of the “game” when interacting online.  Although my research is not about adolescents, what the girls revealed was in very close alignment with the behaviors I found among the college students in my study.  In particular, traditionally aged college students, upon… Read More

How Instagram Perverts The Developing College Student Mind

I came across these compelling images the other day and they immediately struck a chord with me.  Thai photographer Chompoo Baritone posted them to his Facebook page.  They demonstrate how Instagram photos often portray a selective view of reality–often a “perfected image” of life. In my research, I have found that one of the effects of these social media distortions is that they can lead to dissatisfaction with life and even depression amongst college students.  When one constantly consumes perfected images and content, one begins to compare one’s own life against these perfected images.  When one… Read More

Social Media: The Musicals!

Every wonder what your favorite social networks looked like if they were translated into musicals?  Probably not, but they exist anyways.  Here are a few fun, funny and catchy musical numbers about Facebook, Twitter, Instagram, Tumblr.. and as a bonus… Google.

What Are The Most Popular Social Media Platforms for College Students?

When I’m speaking and consulting, I frequently get asked by clients what the most platforms are and which one’s they should be on.  The question is actually more complex than just finding the most popular platforms.  In part, your question should be: What do you want to do and what is the best social media tool to achieve that outcome? The other question is… Who is your audience and what are their demographics? Individuals with different identities and demographic characteristics use different social media platforms and can also use the same platforms… Read More