SPOTLIGHT: University of Houston’s Social Media Strategy

The University of Houston is a leading institution in engaging with their students on social media.  The following text and images come directly from the page they label “Why Follow UH?” which gives a number of great examples of how they’re engaging their students.  Check out their social media pages to learn more about what they’re doing. WHY FOLLOW UH? The University of Houston utilizes social media for many different kinds of messages, including emergency communication, news, events, community spotlights, community feedback, and much more. Here are some examples of how the University… Read More

3 Insights on College Student Self Esteem from “Let me Take a #Selfie”

In the three months since it’s release, the video “#Selfie (Let Me Take a Selfie)” has been viewed nearly 100 million times on YouTube and has gone into heavy rotation.  Although tongue-in-cheek, the video reveals some surprising nuggets of wisdom regarding social media engagement, particularly around Instagram.  It also provides interesting insights into the underlying psychology of its users, particularly those of traditional college age.  Colleges and universities are only now beginning to react to this trend.  Some institutions have gone so far as to put in place “selfie bans,” while others have… Read More

Experiments in Teaching and Training With Social Media and Technology

Being an instructor in the Higher Education Master’s programs at Boston College and Merrimack College, and as former Res Lifer, I’ve always been interested in how to advance student learning outcomes through the use of technology and social media in classroom and training environments.  I’ll have the opportunity to present on both at the upcoming national conventions of ACPA and NASPA.  Below you will find the slide deck from my presentation as well as some resources for further reading.