Moving Students From Passive Interest To Investment Online

Mike Arauz has a great presentation on SlideShare about the “spectrum of friendships” on social media.  Specifically, he asks, “What can brands learn from people who are good at making friends on the internet?”  This spectrum can also be applied to the world of higher education where institutions seek to promote students’ sense of belonging and connection to the institution.  As educators, we want to engage students in deeper relationships and dialogue.  Moving students towards investment accomplishes this.