Why you should “like” things… Including this post.

Liking matters on Facebook… and any other platform that uses a news feed algorithm for that matter. When people “like” something, it can mean many different things.  It can literally mean you like something.  Sometimes it’s to indicate thoughts of sympathy or empathy (something that you don’t really literally like, per se).  Sometimes it just indicates that you’ve read something or you acknowledge it.  Regardless of how you use it, liking matters.  It actually impacts what you see in your newsfeed. As you connect to more and more people on social networks, it becomes… Read More

The Cult of the Like and The Millennial Generation

One of the more interesting phenomena I’ve come across in some of my research on college student interactions through social media is something I call the “Cult of the Like.” The “Like,” or the “Favorite,” or whatever your preferred social media network happens to call it, is a way of indicating agreement, acknowledgement, or affinity for a social media posting. Facebook’s own help section describes it as follows: