Social Listening: Educators Aren’t Doing Enough Of It

An important untapped resource for college student educators on social media is the act of “social listening.”  The term social listening is borrowed from the world of marketing where companies will search for their names and products via social media to find out what consumers are saying.  Social listening on college campuses is very similar. It allows educators and administrators to: Get the pulse on campus culture and find out what matters to students. Address problems and complaints and proactively work towards continuous improvement. Gather feedback on programs and services and find out what students… Read More