Following College Students… Getting Up To Speed On Snapchat

  According to recent statistics from the Pew Internet and American Life Project, 41% of U.S. teenagers are on Snapchat (April 8, 2015).  Alongside Facebook and Instagram, Snapchat rounds out the Top 3 of teen social media sites.  This was also consistent with the college students in my doctoral research who reported the same “top 3.”  But what about you as an educator? Do you use Snapchat?  Do you understand it?  I’ve found that higher education professionals are lagging behind in their knowledge of this important social network.

What Are The Most Popular Social Media Platforms for College Students?

When I’m speaking and consulting, I frequently get asked by clients what the most platforms are and which one’s they should be on.  The question is actually more complex than just finding the most popular platforms.  In part, your question should be: What do you want to do and what is the best social media tool to achieve that outcome? The other question is… Who is your audience and what are their demographics? Individuals with different identities and demographic characteristics use different social media platforms and can also use the same platforms… Read More