When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption. My reason for sharing these statistics is to set the stage for our subsequent discussions. Age is by far the biggest determinant of overall social media use.... Continue Reading →
What Are The Most Popular Social Media Platforms for College Students?
When I'm speaking and consulting, I frequently get asked by clients what the most platforms are and which one's they should be on. The question is actually more complex than just finding the most popular platforms. In part, your question should be: What do you want to do and what is the best social media... Continue Reading →