The Income Disparity In College Student Social Media Use No One Is Talking About

When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption.  My reason for sharing these statistics is to set the stage for our subsequent discussions.  Age is by far the biggest determinant of overall social media use.  If you are younger, you are far more likely to be on social media.  Outside of age, looking at other demographic factors (race, ethnicity, geography, etc.), social media adoption is relatively uniform.  What is not uniform, however,… Read More

What Are The Most Popular Social Media Platforms for College Students?

When I’m speaking and consulting, I frequently get asked by clients what the most platforms are and which one’s they should be on.  The question is actually more complex than just finding the most popular platforms.  In part, your question should be: What do you want to do and what is the best social media tool to achieve that outcome? The other question is… Who is your audience and what are their demographics? Individuals with different identities and demographic characteristics use different social media platforms and can also use the same platforms… Read More