Social Listening: Educators Aren’t Doing Enough Of It

An important untapped resource for college student educators on social media is the act of “social listening.”  The term social listening is borrowed from the world of marketing where companies will search for their names and products via social media to find out what consumers are saying.  Social listening on college campuses is very similar. It allows educators and administrators to: Get the pulse on campus culture and find out what matters to students. Address problems and complaints and proactively work towards continuous improvement. Gather feedback on programs and services and find out what students… Read More

Our NEW Book For College Students: “What Happens on Campus Stays on YouTube” #excited

It’s been a loooooong time coming… and keeping quiet about it was incredibly difficult… but the time is here to FINALLY announce a new book collaboration between Erik Qualman, myself, Dr. Laura Pasquini, Courtney O’Connell and Jason Meriwether: What Happens on Campus Stays on YouTube So what is this book about?  Many of you might already be familiar with Erik Qualman’s pulitzer-prize-nominated book, What Happens in Vegas Stays on YouTube.  This practical guide helps individuals navigate the complex issues involved in understanding and developing one’s digital reputation online.  With the advent of social media and other modern technological… Read More

What I’m Reading on the Topic of Social Media and Tech

The following are books on topics related to social media and tech are works I’ve either recently read or are on my reading “to do” list… let me know if you have any recommendations!