An important untapped resource for college student educators on social media is the act of "social listening." The term social listening is borrowed from the world of marketing where companies will search for their names and products via social media to find out what consumers are saying. Social listening on college campuses is very similar. It... Continue Reading →
It's been a loooooong time coming... and keeping quiet about it was incredibly difficult... but the time is here to FINALLY announce a new book collaboration between Erik Qualman, myself, Dr. Laura Pasquini, Courtney O'Connell and Jason Meriwether: What Happens on Campus Stays on YouTube So what is this book about? Many of you might already be familiar with Erik... Continue Reading →
The following are books on topics related to social media and tech are works I've either recently read or are on my reading "to do" list... let me know if you have any recommendations!
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