Posted on 12.02.15 by Paul Gordon Brown
Given that I speak on social media and college students, it’s inevitable that the topic of YikYak on campus comes up. YikYak is an anonymous geosocial app that allows individuals to post and view posts within defined geographic areas. This geo-functionality is one of the reasons it has become so popular on college campuses and at schools. Given that residential campuses often have defined populations in defined geographic areas, it is incredibly easy to post to others in the community and see what others are saying around you.
Posted on 05.18.14 by Paul Gordon Brown
YikYak is a new social app released earlier this year that is quickly becoming popular amongst high school and college students across the United States. Its goal is to serve as “a local bulletin board for your area.” It uses geolocation on one’s smartphone to allow one to post short statements that are broadcast and searchable by other users in the immediate area. Users can also “vote up,” “vote down,” or reply to posts. All of these posts are anonymous.