Switching Your Digital Student Marketing to Digital Student Engagement

David Armano put together this great graphic that sums up one of the main messages I give to college departments trying to ramp up their social media presences.  Social media don’t have to be just a replacement for the flier.  It can be such more.  (And should be.)  Rather than thinking of social media as another broadcast network, it’s better to conceive of it as an engagement platform.  At left, we have our traditional methods of student advertising… where the engagement typically occurs at an offline event and the marketing serves to get them… Read More