Three Simple Rules to Ramp Up Your Student Affairs Department’s Social Media Presence

On occasion I’m asked to sit down with student affairs professionals and departments to consult on their social media presence. What always strikes me about these conversations is that many view social media as merely a new form of advertising. Social media is actually far more complex and possesses a different set of rules in order to be successful. Rather than just posting about your events and deadlines, departments need to think about social media as a program itself. You have to ENGAGE your users just as you would through a compelling… Read More