SPOTLIGHT: University of Houston’s Social Media Strategy

The University of Houston is a leading institution in engaging with their students on social media.  The following text and images come directly from the page they label “Why Follow UH?” which gives a number of great examples of how they’re engaging their students.  Check out their social media pages to learn more about what they’re doing. WHY FOLLOW UH? The University of Houston utilizes social media for many different kinds of messages, including emergency communication, news, events, community spotlights, community feedback, and much more. Here are some examples of how the University… Read More

SPOTLIGHT: These Fraternity Brothers Lip Dub Taylor Swift… And She Responds

The fraternity brothers of Delta Sigma Phi (Beta Mu chapter) at Transylvania University produced this viral video, “just for fun.”  But it was also a great way to showcase their organization and prepare for recruitment.  They received wide press coverage (example, example) and appeared on a local news station to explain their goals and process.  Views of the video have reached over 2 million and counting. UPDATE: Since I wrote this, Universal Music Group decided to assert their copyright and have the video taken down because of its inclusion of the Taylor… Read More

Announcing Hipster U’s Student Involvement Fair [HUMOR]

[ FOR IMMEDIATE RELEASE ] Hipster University is pleased to announce it’s annual Fall Student Involvement Fair!  It will be held Sunday, September 21 outside the Strokes Student Union.  The Dollar Shave Club will be on hand to provide free razors and shaving butter to all those in attendance!  Additionally, everyone’s favorite consignment and vintage furniture shops, “The Way We Wore” and “Junk and Disorderly,” will be on hand with their latest wares including Holly Hobby lunchboxes and a vast selection of cassette tapes discarded from local radio stations. Campus bands including, “This Charming Band”… Read More