Bowling Leagues, Cheers Bar, and Central Perk: Cultivate a Third Place, Cultivate Your Brand

In his 1989 work, The Great Good Place, Ray Oldenburg floated the idea of our needing a “third place.” Our first place is our home, where we live. Our second place is our work, where we spend a large portion of our time. Our “third place,” however, is an informal space that brings us together in community and where we interact with others and build social bonds. Classic “third places” in pop culture have included the bar from the television show Cheers and Central Perk, the coffee shop from Friends. At our… Read More