SPOTLIGHT: These Fraternity Brothers Lip Dub Taylor Swift… And She Responds

The fraternity brothers of Delta Sigma Phi (Beta Mu chapter) at Transylvania University produced this viral video, “just for fun.”  But it was also a great way to showcase their organization and prepare for recruitment.  They received wide press coverage (example, example) and appeared on a local news station to explain their goals and process.  Views of the video have reached over 2 million and counting. UPDATE: Since I wrote this, Universal Music Group decided to assert their copyright and have the video taken down because of its inclusion of the Taylor… Read More