Social Media Engagement in Residence Life Takes Courage. Do You Have It?

Higher education and student affairs professionals generally prefer the predictable. And yet, when it comes to engagement with students online,¬†social media is the antithesis of control. For this reason, developing an effective digital engagement strategy in residence life, and in student affairs and higher education in general, requires a great degree of trust and a leap of faith. Online engagement can be unpredictable at times. A rogue tweet can go viral, a post can be misinterpreted, and the lines between personal and professional are blurred. ¬†Effectively engaging with students on social media… Read More