According to recent statistics from the Pew Internet and American Life Project, 41% of U.S. teenagers are on Snapchat (April 8, 2015). Alongside Facebook and Instagram, Snapchat rounds out the Top 3 of teen social media sites. This was also consistent with the college students in my doctoral research who reported the same "top... Continue Reading →
When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption. My reason for sharing these statistics is to set the stage for our subsequent discussions. Age is by far the biggest determinant of overall social media use.... Continue Reading →
I say this in my presentations over and over again. It is a message I repeat in various forms: Just because you use social media doesn't mean... you know how to use it well. you understand how it functions. you can use it to accomplish goals. you understand how it impacts yourself and others.... Continue Reading →
One thing I have come to appreciate through my research is the varied ways in which people use social media. Each person integrates and makes meaning of their social media presences in their own way. However, there also seem to be some trends in ways people interact. The following infographic struck me as surfacing... Continue Reading →
When I'm speaking and consulting, I frequently get asked by clients what the most platforms are and which one's they should be on. The question is actually more complex than just finding the most popular platforms. In part, your question should be: What do you want to do and what is the best social media... Continue Reading →
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