Following College Students… Getting Up To Speed On Snapchat

  According to recent statistics from the Pew Internet and American Life Project, 41% of U.S. teenagers are on Snapchat (April 8, 2015).  Alongside Facebook and Instagram, Snapchat rounds out the Top 3 of teen social media sites.  This was also consistent with the college students in my doctoral research who reported the same “top 3.”  But what about you as an educator? Do you use Snapchat?  Do you understand it?  I’ve found that higher education professionals are lagging behind in their knowledge of this important social network.

The Income Disparity In College Student Social Media Use No One Is Talking About

When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption.  My reason for sharing these statistics is to set the stage for our subsequent discussions.  Age is by far the biggest determinant of overall social media use.  If you are younger, you are far more likely to be on social media.  Outside of age, looking at other demographic factors (race, ethnicity, geography, etc.), social media adoption is relatively uniform.  What is not uniform, however,… Read More

Just because you use social media doesn’t mean you know how to use it well.

  I say this in my presentations over and over again.  It is a message I repeat in various forms: Just because you use social media doesn’t mean… you know how to use it well. you understand how it functions. you can use it to accomplish goals. you understand how it impacts yourself and others.

What Type Of Social Media Personality Are YOU?

  One thing I have come to appreciate through my research is the varied ways in which people use social media.  Each person integrates and makes meaning of their social media presences in their own way.  However, there also seem to be some trends in ways people interact.  The following infographic struck me as surfacing some important ways in which we choose to interact online. In particular, the following infographic from first direct (a British bank) reminded me of the classic 1% rule (also known as the 90-9-1 rule).  This “rule” highlights the idea… Read More

What Are The Most Popular Social Media Platforms for College Students?

When I’m speaking and consulting, I frequently get asked by clients what the most platforms are and which one’s they should be on.  The question is actually more complex than just finding the most popular platforms.  In part, your question should be: What do you want to do and what is the best social media tool to achieve that outcome? The other question is… Who is your audience and what are their demographics? Individuals with different identities and demographic characteristics use different social media platforms and can also use the same platforms… Read More