SPOTLIGHT: George Washington University’s #ItsOnUs Campaign

Last year, the White House initiated the “It’s On Us” campaign to help bring awareness and seek a solution to on-campus sexual assault.  It also proactively seeks to change the cultural attitudes on campuses that lead to environments where sexual assault is permitted. The George Washington University heeded this call to action and created a series of videos featuring campus administrators, faculty, coaches, athletes and student leaders.  Take a look at their campaign video below. It’s On Us: The George Washington University from The George Washington University on Vimeo. GWU also created a toolkit… Read More

3 Tips For Turning Student Social Media Slacktivism into Activism

The viral rise of the ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge on social media has started a lot of discussion about what social media activism campaigns mean and what they truly achieve (or don’t).  The ALS Challenge isn’t the first of these types of campaigns to go viral and prompt discussion around these topics… and it won’t be the last.  One of the biggest criticisms leveled against these types of movements is that they represent “slacktivism” (slacker-activism).  Slactivism is social media engagement around social issues  that promote small actions that take little-to-no effort… Read More