Presenting at The Fraternity and Sorority Life Summit of the Carolinas Today…

  This week has me presenting to members of the Greek Life leadership community at Winthrop University in North Carolina. I am grateful to Pi Kappa Phi and AFA for having me. The Greek community has a unique history and set of needs when it comes to social media. It seems not a week goes by without there being a story of “Greeks behaving badly” on social media. I would argue that it is not, perhaps, an issue unique to fraternities and sororities. Given the higher profile and elevated viability student leaders on… Read More

SPOTLIGHT: These Fraternity Brothers Lip Dub Taylor Swift… And She Responds

The fraternity brothers of Delta Sigma Phi (Beta Mu chapter) at Transylvania University produced this viral video, “just for fun.”  But it was also a great way to showcase their organization and prepare for recruitment.  They received wide press coverage (example, example) and appeared on a local news station to explain their goals and process.  Views of the video have reached over 2 million and counting. UPDATE: Since I wrote this, Universal Music Group decided to assert their copyright and have the video taken down because of its inclusion of the Taylor… Read More