SPOTLIGHT: Use Hashtracking for Quick Tweet Analytics

If you establish a hashtag for a campaign or program at your university, you’ll want to know how it’s used and what people say, right?  Enter “Hachtracking.”  This web tool does exactly what its name suggests, track the analytics of a hashtag.  This can be tremendously useful for assessment efforts and to gauge the success of your social media efforts.  It isn’t just limited to hashtags you “create” but you can also used it to understand how students are using common hashtags around campus.  I’ve used it on a number of occasions and found… Read More