SPOTLIGHT: Use Hashtracking for Quick Tweet Analytics

If you establish a hashtag for a campaign or program at your university, you’ll want to know how it’s used and what people say, right?  Enter “Hachtracking.”  This web tool does exactly what its name suggests, track the analytics of a hashtag.  This can be tremendously useful for assessment efforts and to gauge the success of your social media efforts.  It isn’t just limited to hashtags you “create” but you can also used it to understand how students are using common hashtags around campus.  I’ve used it on a number of occasions and found it to be user-friendly and powerful.  They have a free option for you to try out, but more advanced tracking requires a paid subscription.  Check it out and let me know what you think.

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past-spotlightsThis is a post from my ongoing effort every Wednesday to highlight apps, web services, and vendors that may be of interest to higher education and student affairs professionals.  I do not work for these companies, nor do I always endorse them, per se, but am sharing them to highlight tools that others may find useful.  Have an example to share?  Tweet me.

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