Social Media Engagement in Residence Life Takes Courage. Do You Have It?

Higher education and student affairs professionals generally prefer the predictable. And yet, when it comes to engagement with students online, social media is the antithesis of control. For this reason, developing an effective digital engagement strategy in residence life, and in student affairs and higher education in general, requires a great degree of trust and a leap of faith. Online engagement can be unpredictable at times. A rogue tweet can go viral, a post can be misinterpreted, and the lines between personal and professional are blurred.  Effectively engaging with students on social media… Read More

15 Meta-Tweets About Twitter

Since I’ve been on a quote-kick for a little while lately, I wanted to share some of these gems from Twitter.  They’re Twitter tweets about Twitter and tweeting.  You don’t get much more meta than that.  Enjoy. 😉

The Income Disparity In College Student Social Media Use No One Is Talking About

When I present to higher education professionals on college students and social media, I often begin by providing some basic statistics on social media platform use and adoption.  My reason for sharing these statistics is to set the stage for our subsequent discussions.  Age is by far the biggest determinant of overall social media use.  If you are younger, you are far more likely to be on social media.  Outside of age, looking at other demographic factors (race, ethnicity, geography, etc.), social media adoption is relatively uniform.  What is not uniform, however,… Read More

Social Media: The Musicals!

Every wonder what your favorite social networks looked like if they were translated into musicals?  Probably not, but they exist anyways.  Here are a few fun, funny and catchy musical numbers about Facebook, Twitter, Instagram, Tumblr.. and as a bonus… Google.

Teaching College Students To Use The Appropriate Communication Platforms

One of the important ancillary findings arising out of my research is the need to teach college students about choosing the best to communication method for the contexts they find themselves in and the goals they want to achieve.  As the infographic above illustrates, different media have different levels of intimacy.  They also allow for different ranges of expression.  Talking face-to-face still holds the opportunity for the greatest range of expression– allowing for non-verbals such as body language, enunciation, tone, etc.  Electronic text-based media are the most limited and are often subject to misinterpretation.  Talking… Read More