I took Dr. Jerry Kane‘s ISYS6621: Social Media for Managers course at Boston College back in the Spring of 2013. One of the assignments for the course is to give a brief, 5-6 minute, presentation about a social media trend or case study. At the beginning of each semester, he has previous students come in and share their’s as an example. Since I’ve been working on some new material, I put together this new presentation on the airline JetBlue’s social media efforts. Those that follow me know that our relationship is… ahem… unconventional. So here it is, JetBlue’s rock star twitter status and other social media efforts interspersed with my own interactions with and stories of the company.
Oh… yeah… and then this happened…. 🙂
Pb 