SPOTLIGHT: Lehigh University’s Faculty Read Mean RateMyProfs Reviews

It’s somewhat of a rarity to find faculty involved in university social media efforts, but extremely rare to find a content that is exclusively focused on faculty.  Lehigh University put together a gem of a video with professors reading negative reviews of their teaching from the website RateMyProfessors.com.  The video is a play off of Jimmy Kimmel’s popular “Celebrities Read Mean Tweets” videos from his late night talk show. Apparently this phenomenon began at a number of Canadian universities.  The Chronicle of Higher Education has a great piece that includes some similar videos. What makes… Read More

SPOTLIGHT: These Fraternity Brothers Lip Dub Taylor Swift… And She Responds

The fraternity brothers of Delta Sigma Phi (Beta Mu chapter) at Transylvania University produced this viral video, “just for fun.”  But it was also a great way to showcase their organization and prepare for recruitment.  They received wide press coverage (example, example) and appeared on a local news station to explain their goals and process.  Views of the video have reached over 2 million and counting. UPDATE: Since I wrote this, Universal Music Group decided to assert their copyright and have the video taken down because of its inclusion of the Taylor… Read More

My Relationship with @JetBlue and what it Taught Me about Life, Love and Social Media

I took Dr. Jerry Kane‘s ISYS6621: Social Media for Managers course at Boston College back in the Spring of 2013.  One of the assignments for the course is to give a brief, 5-6 minute, presentation about a social media trend or case study.  At the beginning of each semester, he has previous students come in and share their’s as an example.  Since I’ve been working on some new material, I put together this new presentation on the airline JetBlue’s social media efforts.  Those that follow me know that our relationship is… ahem… unconventional.  So here… Read More