SPOTLIGHT: Boston College’s Viral Video #BCHappy

In keeping with my goal to re-blog the posts of others that I find particularly interesting or illuminating, I wanted to share the following post that comes from my home institution, Boston College.  Being a researcher of social and digital technologies in the higher education space, I am immensely privileged to be at an institution that is at the forefront of this type of engagement.

The following post comes from the blog maintained by the Boston College Social Media Council.  The Council is composed of representatives that utilize social media to promote their departments and the work of the college.  Although not the topic of their post, a council such as this is an excellent approach to amplifying and coordinating your college or university’s social media efforts.  It also allows for the sharing of resources, challenges and successes.

The topic of the blog post below is how Boston College utilized the popular trend of remaking Pharrell William’s “Happy” video to create a viral video of its own that highlighted the students, faculty and staff of the college.  It’s cute…  It’s fun…  It builds community… and who doesn’t like seeing a Jesuit getting his groove on?

This effort represents an excellent execution of a well-timed and relevant social media effort.  Has or can your college do the same?


This is a post from my ongoing effort to highlight interesting examples of social media efforts by colleges and universities every Monday.  Check out past examples here.  Have an example to share?  Tweet me.

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