SPOTLIGHT: These Fraternity Brothers Lip Dub Taylor Swift… And She Responds

The fraternity brothers of Delta Sigma Phi (Beta Mu chapter) at Transylvania University produced this viral video, “just for fun.”  But it was also a great way to showcase their organization and prepare for recruitment.  They received wide press coverage (example, example) and appeared on a local news station to explain their goals and process.  Views of the video have reached over 2 million and counting. UPDATE: Since I wrote this, Universal Music Group decided to assert their copyright and have the video taken down because of its inclusion of the Taylor… Read More

SPOTLIGHT: Boston College’s Viral Video #BCHappy

In keeping with my goal to re-blog the posts of others that I find particularly interesting or illuminating, I wanted to share the following post that comes from my home institution, Boston College.  Being a researcher of social and digital technologies in the higher education space, I am immensely privileged to be at an institution that is at the forefront of this type of engagement. The following post comes from the blog maintained by the Boston College Social Media Council.  The Council is composed of representatives that utilize social media to promote… Read More