My Relationship with @JetBlue and what it Taught Me about Life, Love and Social Media

I took Dr. Jerry Kane‘s ISYS6621: Social Media for Managers course at Boston College back in the Spring of 2013.  One of the assignments for the course is to give a brief, 5-6 minute, presentation about a social media trend or case study.  At the beginning of each semester, he has previous students come in and share their’s as an example.  Since I’ve been working on some new material, I put together this new presentation on the airline JetBlue’s social media efforts.  Those that follow me know that our relationship is… ahem… unconventional.  So here… Read More

The Time JetBlue Gave Me A Special Valentine’s Day Gift

This is a story of one man’s love affair with an airline and how, on one special Valentine’s Day, they exchanged two special gifts. I fly JetBlue a lot and often tweet them here or there to ask a question, express an opinion, or just share them in a mention to my followers.  Anyone who’s followed JetBlue knows that they are highly regarded for their social media engagement and they’ve never disappointed me.  Much like the movie, Her, some of my friends have begun to question if our relationship is “unhealthy.”  Others… Read More