3 Tips For Turning Student Social Media Slacktivism into Activism

The viral rise of the ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge on social media has started a lot of discussion about what social media activism campaigns mean and what they truly achieve (or don’t).  The ALS Challenge isn’t the first of these types of campaigns to go viral and prompt discussion around these topics… and it won’t be the last.  One of the biggest criticisms leveled against these types of movements is that they represent “slacktivism” (slacker-activism).  Slactivism is social media engagement around social issues  that promote small actions that take little-to-no effort… Read More

The Time JetBlue Accepted My Virtual ALS Ice Bucket Challenge

Who says you can’t use social media for social good? I’m sure you’re familiar with the ALS Ice Bucket Challenge by now.  Wanting to challenge my JetBlue Twitter friends, I decided to do it with a twist.  The VIRTUAL ALS Ice Bucket Challenge.  It started with this: I virtual #IceBucketChallenge challenge you @JetBlue pic.twitter.com/g5PryGt24O — Paul Brown (@paulgordonbrown) August 19, 2014

My #IceBucketChallenge Entry for ALS (with #FLAIR)

I got challenged to do the ALS Ice Bucket Challenge from my good ACPA friend, Melissa Jones.  Challenge accepted and executed (see animated gif), but I also went a bit further.  See photos below. 😉 To pay it forward, it’s an ACPA-College Student Educators International THROWDOWN.  I challenge the current, past and vice presidents of ACPA, Kent Porterfield, Kathleen Kerr, and Gavin Henning, along with ACPA Executive Director, Cindi Love. As a current Boston College student, I do this in honor of former Boston College baseball player Pete Frates, who has Amyotrophic Lateral Sclerosis… Read More