Who says you can’t use social media for social good?
I’m sure you’re familiar with the ALS Ice Bucket Challenge by now. Wanting to challenge my JetBlue Twitter friends, I decided to do it with a twist. The VIRTUAL ALS Ice Bucket Challenge. It started with this:
Marty St. George, Senior Vice President of Marketing and Commercial at JetBlue, whose life had personally been touched by ALS, had previously participated in the REAL Ice Bucket Challenge:
The Dallas Fort Worth ground crew had also gotten in on action:
But by the end of the day, JetBlue came through and accepted and completed the VIRTUAL Ice Bucket Challenge. Kudos to them for good humor and helping promote a good cause.
Find out more about the ALS Ice Bucket Challenge and help in spreading awareness and raising funds.