The Time JetBlue Accepted My Virtual ALS Ice Bucket Challenge

Who says you can’t use social media for social good?

I’m sure you’re familiar with the ALS Ice Bucket Challenge by now.  Wanting to challenge my JetBlue Twitter friends, I decided to do it with a twist.  The VIRTUAL ALS Ice Bucket Challenge.  It started with this:

Marty St. George, Senior Vice President of Marketing and Commercial at JetBlue, whose life had personally been touched by ALS, had previously participated in the REAL Ice Bucket Challenge:

The Dallas Fort Worth ground crew had also gotten in on action:

https://twitter.com/justplaneray/status/501780976096522240

But by the end of the day, JetBlue came through and accepted and completed the VIRTUAL Ice Bucket Challenge.  Kudos to them for good humor and helping promote a good cause.

Find out more about the ALS Ice Bucket Challenge and help in spreading awareness and raising funds.

Published by Paul Gordon Brown

Dr. Paul Gordon Brown (he/him/his) is a scholar, consultant and speaker specializing residential curriculum and curricular approaches, and in student learning and development’s intersection with technology, social media and design. Paul has 20 years of professional experience in higher education and student affairs as both an administrator and instructor. Paul currently serves as the Director of the Campus Experience for the higher education technology software company, Roompact. An experienced presenter, Paul has had accepted and given over 300 presentations locally, nationally, and internationally. He holds a Bachelor of Arts degree in Philosophy from the State University of New York College at Geneseo, a Master of Science degree in College Student Personnel from Western Illinois University, and a PhD in Higher Education from Boston College.

JetBlue, Social Media/Tech

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