Presenting at NYIT Today… #NYITdidthat

I am pleased to be speaking with the staff at NYIT today on how they can take their social media engagement to the next level. NYIT is increasingly making a name for itself and social media is one of the strategies by which they’re doing it.  One of the questions I am posing today is, “What is your social media G.I.F.T.?”  Adapted from Liz Gross’ ebook, G.I.F.T. stands for Goal, Identity, Formality, and Tone.  When establishing a departmental or organization social media account, think about what your goal is, what identity you want the account to… Read More