I am pleased to be speaking with the staff at NYIT today on how they can take their social media engagement to the next level. NYIT is increasingly making a name for itself and social media is one of the strategies by which they’re doing it. One of the questions I am posing today is, “What is your social media G.I.F.T.?” Adapted from Liz Gross’ ebook, G.I.F.T. stands for Goal, Identity, Formality, and Tone. When establishing a departmental or organization social media account, think about what your goal is, what identity you want the account to have, its level of formality, and what your tone will be. A SlideShare excerpt is below.
Additional resources that may be of use to the NYIT staff and others:
- To see examples of colleges and universities using social media in creative ways, check out a list of my Higher Education Social Media Spotlights.
- A modified version of my talk today was given as a keynote at the at the 2014 ACPA Residential Curriculum Institute. Archived here.
- An informative podcast from Higher Ed Live on “How to Manage Social Media in Higher Education: A Guide for Campus Administrators.”
- If you want to hear more about my JetBlue stories, check out my posts on the topic. 🙂
For those of you unfamiliar with NYIT’s social media efforts, take a look at their #NYITdidthat campaign on any of the major social media platforms. Students, faculty and staff are encouraged to tag anything NYIT with the hashtag to create community and allow everyone to search for a quick snapshot of what’s going on at the institution…