Presenting at NYIT Today… #NYITdidthat

NYITI am pleased to be speaking with the staff at NYIT today on how they can take their social media engagement to the next level. NYIT is increasingly making a name for itself and social media is one of the strategies by which they’re doing it.  One of the questions I am posing today is, “What is your social media G.I.F.T.?”  Adapted from Liz Gross’ ebook, G.I.F.T. stands for Goal, Identity, Formality, and Tone.  When establishing a departmental or organization social media account, think about what your goal is, what identity you want the account to have, its level of formality, and what your tone will be.  A SlideShare excerpt is below.

Additional resources that may be of use to the NYIT staff and others:

For those of you unfamiliar with NYIT’s social media efforts, take a look at their #NYITdidthat campaign on any of the major social media platforms.  Students, faculty and staff are encouraged to tag anything NYIT with the hashtag to create community and allow everyone to search for a quick snapshot of what’s going on at the institution…

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