Presenting at #GLACUHO 2016 Today…

I’m excited to be back in the region in which I got my start. During my graduate student days I was the intern for Alma Sealine when she was GLACUHO President. Fast forward 15 years later and I’m back in the region and presenting three times. Below are the slides from the presentations I will be giving along with some additional resources. Highlighting Your Strengths as a Professional, Online Being a visible and engaged professional online has many benefits including opening doors to job opportunities and accessing and participating in free or… Read More

Social Media Engagement in Residence Life Takes Courage. Do You Have It?

Higher education and student affairs professionals generally prefer the predictable. And yet, when it comes to engagement with students online, social media is the antithesis of control. For this reason, developing an effective digital engagement strategy in residence life, and in student affairs and higher education in general, requires a great degree of trust and a leap of faith. Online engagement can be unpredictable at times. A rogue tweet can go viral, a post can be misinterpreted, and the lines between personal and professional are blurred.  Effectively engaging with students on social media… Read More

Switching Your Digital Student Marketing to Digital Student Engagement

David Armano put together this great graphic that sums up one of the main messages I give to college departments trying to ramp up their social media presences.  Social media don’t have to be just a replacement for the flier.  It can be such more.  (And should be.)  Rather than thinking of social media as another broadcast network, it’s better to conceive of it as an engagement platform.  At left, we have our traditional methods of student advertising… where the engagement typically occurs at an offline event and the marketing serves to get them… Read More

Presenting at University of Delaware Today…

I have the privilege of sharing my time and space today with the staff and students at the University of Delaware.  There are two workshops I’ll be giving which are both revamped presentations with a lot of new content arising out of my research.  Hopefully you will find the information helpful as well. In particular, one topic that has gained significant salience for me in the past couple months is the extent to which social media can impact and distort reality–ultimately impacting our behavior and self esteem.  The “pursuit of the like” is… Read More