I had the opportunity to present with #SAgrad superstar, Craig Bidiman, on how colleges and universities can leverage social media as a means of engaging their students. The following video comes from the 2015 NASPA conference and gives a broad overview of the philosophy, approaches, and mindset departments must take to go beyond seeing social media as merely a broadcasting tool and instead as a vehicle for connecting with students. Enjoy:
PRESENTATION VIDEO: University Driven Social Media for Engagement
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