PRESENTATION VIDEO: University Driven Social Media for Engagement

broadcastingI had the opportunity to present with #SAgrad superstar, Craig Bidiman, on how colleges and universities can leverage social media as a means of engaging their students.  The following video comes from the 2015 NASPA conference and gives a broad overview of the philosophy, approaches, and mindset departments must take to go beyond seeing social media as merely a broadcasting tool and instead as a vehicle for connecting with students.  Enjoy: