#NASPA15 Presentation: University Driven Social Media for Engagement Not Just broadcasting
Craig Bidiman and I are combing forces for a program session at the 2015 NASPA International Convention. This session is intended for all levels of professionals who want to learn about how to utilize social media tools strategically to engage students. Come join us and/or follow the twitter back channel #SAsocial!
Tuesday, March 24, 2015
10:00am – 10:50am
Convention Center R02
Departments and student affairs professionals are increasingly being called upon to create social media presences and to engage with college students online. These efforts can reach towards important outcomes including student engagement and retention. This session will provide real world examples of social media efforts resulting in both positive and negative results and conclude with an in-depth philosophy and framework for successful social and digital engagement.
- Liz Gross’ Book: How to Manage Social Media in Higher Education