#NASPA15 Presentation: University Driven Social Media for Engagement Not Just broadcasting

Craig Bidiman and I are combing forces for a program session at the 2015 NASPA International Convention.  This session is intended for all levels of professionals who want to learn about how to utilize social media tools strategically to engage students.  Come join us and/or follow the twitter back channel #SAsocial! Tuesday, March 24, 2015 10:00am – 10:50am Convention Center R02 Abstract Departments and student affairs professionals are increasingly being called upon to create social media presences and to engage with college students online.  These efforts can reach towards important outcomes including student engagement and… Read More

The Social Media Mindset (Hint: ‘Yer Doin’ It Wrong)

Last week I had the privilege of being invited to speak to the amazing staff at Johnson & Wales University in Denver and also do a five-hour consultation on their social media efforts.  I have done a number of social media consults for departments, and other campus entities, and one of the questions that always arises is: “Can you show me a good example of a university doing social media?” I can understand why people ask this question.  Higher education and student affairs professionals are known for their free and open sharing… Read More

The Bacon Kitty George Takei Star Wars Experience

I’m not completely above baiting people with key buzzwords on occasion to get more traffic.  Bacon?  Check.  Cats and Kittens?  Check.  George Takei?  Oh my!  And Star Wars?  What a Wookie. This semester I had the incredible experience of taking MI621: Social Media for Managers in the Carroll School for Management at Boston College.  I learned a lot through this course, not only about social media itself, but how to teach with it.  The experiences was a bit meta.   One of the questions that frequently reappeared throughout the course, however, was: What… Read More

Your Professional Network is Powered by Bacon

Last week I started an experiment called the “6 Degrees of Esther Lloyd-Jones Project,” a play on Six Degrees of Separation and the popular “Six Degrees of Kevin Bacon” game.  I was motivated by the desire to see how small the student affairs profession is and discover the power of crowdsourcing on the internet.  It’s still ongoing, so please visit the page and keep contributing!  A week in, however, I wanted to share with you some of the learning I gained in starting this project.  There are far too many outcomes to… Read More