SPOTLIGHT: LinkedIn for Higher Education

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You might think of LinkedIn as just a tool that you use to create a profile, network, and search for jobs.  LinkedIn, however, is making a big push into higher education using its treasure trove of data to help institutions engage with prospective students and alumni.  Want to know how many people working for Google majored in philosophy?  LinkedIn can show you that.  LinkedIn is also developing helpful and educational tools for current students and career services offices.  You’d be surprised about the extent to which they are engaging the higher education market.  (I know I was.)  Take a look at the video to learn more about some of the interesting things LinkedIn is doing.  You can also find out more here.

Are any of your institutions utilizing LinkedIn in unique ways?

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past-spotlightsThis is a post from my ongoing effort to highlight apps, web services, and vendors that may be of interest to higher education and student affairs professionals.  I do not work for these companies, nor do I always endorse them, per se, but am sharing them to highlight tools that others may find useful.  Have an example to share?  Tweet me.