Posted on March 4, 2015 by Paul Gordon Brown
Ed Cabellon and I are excited to be offering up a new collaborative session at the 2015 ACPA Convention. We’re both bringing our own unique spins on the topic of how institutions of higher education can ramp up and enhance their social media presences to engage students. Come for a very practical approach to the topic that will leave you with the basics of what you need to think about to get started. We’ll cover getting the right pieces and players in order, developing an overall strategy, and how to plan for content. Follow… Read More
Posted on February 25, 2015 by Paul Gordon Brown
Some graduate students at Western Illinois University decided to turn the concept of the selfie on its head. They created the UN-selfie campaign to highlight people doing good deeds in the university community. Faculty, staff and students got involved by tagging tweets and photos of people and social good with the hashtag #WIUnselfie. Check out their introductory video below. This is a post from my ongoing effort to highlight interesting examples of colleges and universities doing social good through the use of social media. Check out past examples here. Have an example to share? Tweet me.
Posted on January 3, 2015 by Paul Gordon Brown
Once a month I re-blog a post that I find interesting and want to highlight. This post comes from one of the students in Dr. Jerry Kane’s ISYS 6621 course, Social Media for Managers. It’s a fun look at the selfie phenomenon and what some may consider precursors to it.
Posted on May 5, 2014 by Paul Gordon Brown
In the three months since it’s release, the video “#Selfie (Let Me Take a Selfie)” has been viewed nearly 100 million times on YouTube and has gone into heavy rotation. Although tongue-in-cheek, the video reveals some surprising nuggets of wisdom regarding social media engagement, particularly around Instagram. It also provides interesting insights into the underlying psychology of its users, particularly those of traditional college age. Colleges and universities are only now beginning to react to this trend. Some institutions have gone so far as to put in place “selfie bans,” while others have… Read More