Following College Students… Getting Up To Speed On Snapchat

  According to recent statistics from the Pew Internet and American Life Project, 41% of U.S. teenagers are on Snapchat (April 8, 2015).  Alongside Facebook and Instagram, Snapchat rounds out the Top 3 of teen social media sites.  This was also consistent with the college students in my doctoral research who reported the same “top 3.”  But what about you as an educator? Do you use Snapchat?  Do you understand it?  I’ve found that higher education professionals are lagging behind in their knowledge of this important social network.

SPOTLIGHT: University of Houston’s Social Media Strategy

The University of Houston is a leading institution in engaging with their students on social media.  The following text and images come directly from the page they label “Why Follow UH?” which gives a number of great examples of how they’re engaging their students.  Check out their social media pages to learn more about what they’re doing. WHY FOLLOW UH? The University of Houston utilizes social media for many different kinds of messages, including emergency communication, news, events, community spotlights, community feedback, and much more. Here are some examples of how the University… Read More

SPOTLIGHT: University of Michigan’s On Snapchat

Snapchat is an odd social network/chat app to be using for engagement with your students, but a couple of institutions are trying it out.  Most recently, the University of Michigan joined the University of Houston beginning efforts in this uncharted territory.  With Snapchat being one of the most popular apps for students in the 18-24 year old demographic, it makes sense.  They detail some of their efforts and how they arrived at crafting their Snapchat presence in an update on their website. One of the first things they did was run a #Selfie/T-shirt… Read More