According to recent statistics from the Pew Internet and American Life Project, 41% of U.S. teenagers are on Snapchat (April 8, 2015). Alongside Facebook and Instagram, Snapchat rounds out the Top 3 of teen social media sites. This was also consistent with the college students in my doctoral research who reported the same "top... Continue Reading →
SPOTLIGHT: University of Houston’s Social Media Strategy
The University of Houston is a leading institution in engaging with their students on social media. The following text and images come directly from the page they label "Why Follow UH?" which gives a number of great examples of how they're engaging their students. Check out their social media pages to learn more about what they're... Continue Reading →
SPOTLIGHT: University of Michigan’s On Snapchat
Snapchat is an odd social network/chat app to be using for engagement with your students, but a couple of institutions are trying it out. Most recently, the University of Michigan joined the University of Houston beginning efforts in this uncharted territory. With Snapchat being one of the most popular apps for students in the 18-24 year... Continue Reading →