SPOTLIGHT: Western Illinois University’s #UnSelfie Campaign

Some graduate students at Western Illinois University decided to turn the concept of the selfie on its head.  They created the UN-selfie campaign to highlight people doing good deeds in the university community.  Faculty, staff and students got involved by tagging tweets and photos of people and social good with the hashtag #WIUnselfie.  Check out their introductory video below. This is a post from my ongoing effort to highlight interesting examples of colleges and universities doing social good through the use of social media.  Check out past examples here.  Have an example to share?  Tweet me.

Presenting at Longwood University this weekend… #SJLAS15

I’m INCREDIBLY excited to be presenting with Vernon Wall this weekend to do a combined talk on social justice and social media for both the students and the faculty/staff at Longwood University.  I know some people have presented on this topic before, but I think what Vernon and I have come up with is something that is truly unique in this space.  We are not just talking about the issues, but training people on it.  We’ve taken Vernon’s proven training in social justice and layered it with my research and expertise in social media. The… Read More

SPOTLIGHT: George Washington University’s #ItsOnUs Campaign

Last year, the White House initiated the “It’s On Us” campaign to help bring awareness and seek a solution to on-campus sexual assault.  It also proactively seeks to change the cultural attitudes on campuses that lead to environments where sexual assault is permitted. The George Washington University heeded this call to action and created a series of videos featuring campus administrators, faculty, coaches, athletes and student leaders.  Take a look at their campaign video below. It’s On Us: The George Washington University from The George Washington University on Vimeo. GWU also created a toolkit… Read More

3 Tips For Turning Student Social Media Slacktivism into Activism

The viral rise of the ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge on social media has started a lot of discussion about what social media activism campaigns mean and what they truly achieve (or don’t).  The ALS Challenge isn’t the first of these types of campaigns to go viral and prompt discussion around these topics… and it won’t be the last.  One of the biggest criticisms leveled against these types of movements is that they represent “slacktivism” (slacker-activism).  Slactivism is social media engagement around social issues  that promote small actions that take little-to-no effort… Read More

You could be doing so much more than that cat video… Use social media to lift up others

Social media can be used for a lot of purposes: providing an update on a moment in your life, letting other people know about an event or cause, or sharing an interesting article you’ve read… all great uses… but social media can be used for so much more.  Social media starts off as a novelty.  You get excited that other people are interested in what you have to say.  You get glimpses into your friends and colleagues lives.  It’s one long conversation that exists across the boundaries of time and physical distance, and… Read More